Skip to main content
Labs is where you run controlled experiments. It helps you compare two or more variants on the same audience instead of guessing which onboarding performs best.

​
What Labs is made for

Use Labs when you want to:
  • Test different onboarding messages or sequences
  • Compare conversion between two flow variants
  • Validate a redesign before rolling it out to everyone
  • Promote a winner after the results are clear

​
How Labs works

Labs sits on top of audiences. The audience defines who is eligible, and the experiment compares how different variants perform for that same group. In practice, that means:
  • You choose the audience rule the test should use
  • You assign the competing flow variants
  • Flowboard tracks traffic and results while the test is running
  • You stop the test and promote the winner when you are ready

​
What you can do in Labs

Review running tests and compare how each variant is performing against the others.
Keep a history of past tests so your team can understand what was tried and what won.
Refresh experiment data when you need the latest test state reflected in the dashboard.
End the experiment and send live traffic to the best-performing variant.

​
When to use Labs vs a normal rollout

Use Labs

Choose Labs when your goal is to learn which variant performs better with the same audience.

Use a normal rollout

Skip Labs when you already know which flow should go live and only need controlled delivery through audiences.

​
Best practices

  • Test one major idea at a time.
  • Use clear experiment names that describe the hypothesis.
  • Let the experiment run long enough to gather meaningful traffic.
  • Avoid changing audience rules in the middle of a test unless necessary.
  • Record why a winner was chosen so future teams can learn from the result.
The cleanest experiments compare variants that serve the same user segment and aim at the same success metric.